Marketing & advertising cpc
Cost Per Click (CPC) is a metric used in digital marketing and advertising to measure the cost an advertiser pays for each click on their online ads. It is a key performance indicator (KPI) that helps businesses understand how much they are spending to drive traffic to their website or landing page through paid advertising campaigns. CPC is commonly associated with platforms like Google Ads (formerly Google AdWords) and other online advertising networks. Advertisers bid on specific keywords or target audiences, and the cost per click can vary depending on factors such as the competitiveness of the keywords, the quality of the ad, and the relevance of the landing page. For example, if an advertiser sets a maximum CPC bid of $1 and someone clicks on their ad, the advertiser will be charged $1 for that click. The CPC can fluctuate based on the bidding behavior of competitors and other factors, but the advertiser has control over their maximum bid. CPC is a critical metric to track, es